Intro:

Mado is a Turkish franchise restaurant, has 4 branches in AbuDhabi. Mado is offering a traditional taste of Turkish cuisine, ice-cream cakes, ice-cream filled profiteroles, as well as cold and fresh beverages.

Challenge:

Mado’s leader knew the importance of investing in social media marketing and creating organic content that attracts customers. Restaurant marketing is tricky and challenging and they knew that improving their online presence would improve their business. They wanted to optimize their social media channels specially Instagram account to improve organic growth and increase brand awareness.

Sulotions:

• Analyze the account to discover potential optimization opportunities through an in-depth audit.
• Propose new content strategy to improve audience impression and increase engagement opportunities.
• Create attractive video content show the variety of meals that Mado offers.